An Intern’s Eye on Design

Alicia works on designing Advoz’s first winter themed thank-you card

Working with Advoz has been incredibly interesting and insightful, not only when it comes to the work that they do, but for myself. I had so many mixed feelings about working here. As a soon to be senior at the Pennsylvania College of Art and Design, I was nervous because I knew I was going to be the only graphic designer in the office. I wasn’t sure if I was ready for that, it seemed like a lot of pressure and definitely intimidating.   But I wanted to work here because I liked the work Advoz does. I’m someone who thinks it’s best to work out problems rather than let them stew and end up boiling over, even if I do have difficulty talking about my own feelings. I also found Advoz’s Restorative Schools program to be incredible because I saw firsthand how the zero-tolerance policy didn’t work. So, I pushed my worries aside and got to work.

Since Advoz is still pretty new, it’s brand isn’t fully developed. It was like working on a new slate, trying to figure out exactly what the brand would be like, what it would say, and I have to admit that I really enjoyed doing that. When you have a brand that’s already in place and fully developed, there’s not much you can do in the area of design. For a designer, when a brand is new or just starting out, it can be a lot of fun getting to design everything from scratch.  I worked on new brochures, thank you cards, a banner and even a bumper-sticker! It can also be a little stressful. In each design I had to show their message, and when the brand is already in place, half that work is done for you. My coworkers and I would have to think about all the various audiences who would see the work and how they might interpret it. Being the designer in-house allowed me to see exactly what they did and gave me insight on how to create my designs.

I want to thank Chris, Mila, Angela, Becca, and Earldine for being so great to work with. I’m very appreciative to have gotten this experience and I’m going to miss Advoz.

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